Job Description

Have you... dug into media data, pressure tested it, analyzed it, pushed back on media buying agency on performance, done reach and frequency analyses for an Rx brand?

Our client is a leading global pharmaceutical company, and they are seeking an Omnichannel Marketing Data Science Lead who will play a critical role in driving U.S. business performance across digital marketing. This individual will analyze and measure digital data —including CRM streams, paid media, and website analytics—to assess promotional effectiveness, optimize marketing strategies, and provide data-driven recommendations.

Key Responsibilities

• Omnichannel Analytics & Measurement: Develop and implement frameworks to assess the performance of omnichannel marketing campaigns, including digital, HCP engagement, and direct-to-consumer (DTC) strategies.
• Data-Driven Insights: Utilize advanced analytics, attribution modeling, and marketing mix modeling to optimize promotional investments across multiple channels.
• Cross-Functional Collaboration: Partner with commercial teams, media strategists, and external agencies to assess marketing effectiveness and provide actionable recommendations.
• Performance Optimization: Monitor engagement and conversion metrics to refine future campaign strategies and improve ROI.
• Technology & Innovation: Leverage AI, machine learning, and predictive analytics to enhance omnichannel measurement capabilities.
• Stakeholder Communication: Present insights and recommendations to senior leadership, ensuring alignment with commercial strategy and industry best practices.

Qualifications

You have HANDS ON experience doing the MAJORITY of the following:

• Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
• Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
• Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
• Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
• Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
• Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
• Develop patient journey experience to understand how key symptoms led to diagnoses
• Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
• This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables.
• Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs

Send your resume to ilana@analyticrecruiting.com

Job Tags

Similar Jobs