Job Description

Position Overview

We’re looking for a freelance, design-minded engineer to help us improve conversion across our marketing site and customer funnel — without compromising our brand or visual quality.

Craftwork has a high bar for design. We believe conversion comes from clarity, trust, and craft, not dark patterns or gimmicks. This role is for someone who can improve performance and conversion while making the product feel better, simpler, and more confident.

This is a focused consulting engagement with clear goals, minimal process, and direct collaboration with our founders and product team.

Location

• Remote (North America) / Charlotte, NC

Engagement Details

• Part-time: ~10–20 hours/week
• Contract / freelance (flexible schedule)
• Remote (North America preferred)
• Initial engagement: 4–8 weeks, with potential to extend
• Success defined by measurable conversion lift and qualitative UX improvement

What You’ll Do

• Audit key pages and flows for UX and conversion friction
• Identify high-leverage improvements that align with Craftwork’s brand
• Design and implement polished UI changes directly in code
• Improve clarity, hierarchy, trust signals, and perceived quality
• Ship quickly, measure impact, and iterate
• Improve page performance, responsiveness and effectiveness without sacrificing design
• Collaborate directly with founders and product - fast decisions, no bureaucracy

Our Stack

You don’t need to be an expert in our entire stack, just comfortable shipping:

• Next.js / Tailwind CSS / TypeScript
• Figma
• Analytics and Event Tracking (GA, PostHog, etc.)

Qualifications

• Strong front-end / design engineer with good taste
• Have experience improving conversion or growth metrics
• Care deeply about visual quality and UX clarity
• Can go from insight → solution → shipped improvement quickly
• SEO expertise and Local Services best practices
• We use AI tools like Claude Code, but if that’s the only way you can get things done, we’re probably not a good match

Nice to Haves

• CRO or growth engineering background
• Experience with A/B testing frameworks
• Startup or high-growth product experience
• +2 for experience growing service businesses

Why This is a Good Freelance Engagement

• Clear scope and measurable outcomes
• High trust, high ownership
• Visible, customer-facing impact
• Opportunity to expand scope if it’s a strong fit and there’s mutual interest

How to Reach Out

If this sounds like a fit, send:

• A short intro
• Examples of relevant work (live sites are preferred)
• Any experience balancing design quality with conversion goals

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