Job Description

Join the KOMPAN North America (NA) team as a Digital Marketing Lead and play a key role in creating happier and healthier communities across the country by bringing to life outdoor play and fitness spaces. As a Digital Marketing Lead, you’ll lead our digital marketing strategy, drive lead generation, and enable sales across all digital channels. This role requires a blend of creativity, strategic thinking, analytical skills, and management experience to oversee campaigns and activities that engage audiences and deliver results.

Are you a Digital Marketing expert with proven leadership skills and a track record of success in the B2B sector? Apply those skills to this role and contribute to a growing business that is leading the “touch grass” movement—bringing health and happiness to communities across the globe. This role is perfect for someone with account-based marketing expertise and experience leading fast-paced digital marketing teams or managing agency accounts.

As a global leader with an organizational focus on people, passion, progress, and performance, our mission is to create healthier and happier communities by delivering the best in play and fitness solutions. We’re KOMPAN - let’s play!

Who We Are

For more than 50 years, KOMPAN has researched, designed, and built inventive and imaginative commercial playground equipment and outdoor fitness sites that captivate all ages and abilities.

In collaboration with our global headquarters in Denmark, KOMPAN designs, manufactures, and installs more than 1,000 sites a month across more than 90 different countries. Our North American headquarters, located in Austin, Texas, supports field sales around the U.S. and Canada.

At KOMPAN, we take pride in our commitment to the global environment. We exceed sustainability efforts and make it possible to lower carbon emissions by utilizing recycled ocean waste, consumer-recycled plastics, and textile waste to create playgrounds that are born green or made green.

What You’ll Do

• Work with the KOMPAN NA and Global Marketing teams to develop and implement B2B digital marketing strategies aligned with sales and business objectives.
• Drive demand generation through targeted campaigns (SEO, SEM, Social Media, email marketing, webinars, etc.)
• Lead account-based marketing (ABM) initiatives to engage high-value prospects and existing clients
• Collaborate with Director of Marketing, sales leaders, and sales teams to align digital marketing efforts with pipeline goals and revenue targets
• Manage and optimize marketing automation platforms (e.g., Dynamics 365) to optimize lead nurturing and scoring
• Oversee website content, landing pages, and conversion optimization tailored for B2B audiences
• Monitor and analyze campaign performance using analytics tools, providing actionable insights to stakeholders
• Manage small Austin-based Digital Marketing team
• Stay current with B2B marketing trends, technologies, and competitive landscape.

What You’ll Need

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3+ years of experience managing a B2B digital marketing team or agency accounts with proven success in lead generation
• Strong knowledge of digital marketing strategies and marketing automation tools
• Experience with SEM (Google, Bing), SEO/AEO, and Social Media Marketing (LinkedIn, Meta)
• Excellent analytical skills with proficiency in tools like Google Analytics and Dynamics 365/Salesforce
• Strong project management and organizational skills
• Exceptional communication and stakeholder management abilities

Perks and Benefits

• Comprehensive medical, vision, and dental plans
• Employer-paid life and disability insurance
• 401(k) retirement plan with company match
• Competitive PTO and robust holiday schedule
• A fun, energetic team that values creativity and hustle

Not Sure if You Qualify?

That’s ok! If you’re interested in the role and believe you could be a good fit, we encourage you to apply!

KOMPAN is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based upon race, religion, color, national origin, gender, age, veteran status, or any other basis covered by appropriate law. We celebrate diversity and are committed to creating an inclusive environment for all our employees. All employment is based on qualifications, merit, and business needs.

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