Dionis® is the leading goat milk skincare brand in the U.S., proudly woman-founded and operated, with a mission to innovate, redefine and deliver high quality, affordable skincare products, all made with the nourishing benefits goat milk offers for healthy, radiant skin. We believe this nourishing ingredient is not only beneficial for the body but also essential for skincare, providing deep hydration and gentle care for all skin types. Committed to clean, cruelty-free, and made in the USA formulations, we prioritize high-quality ingredients that promote self-care and confidence. Our products are available domestically, and directly through our website, dionisgmskincare.com, bringing the magic of goat milk to customers worldwide.
Job Overview
We are looking for an experienced Digital Marketing Manager to take charge of our e-commerce growth, online engagement, and brand visibility.
This role requires expertise in Shopify management, social media strategy, influencer partnerships, digital advertising, website design, sales optimization, and email marketing. If you have a proven ability to drive online sales, enhance user engagement, and elevate brand presence, we want to hear from you!
Responsibilities
• Develop and execute a comprehensive digital marketing strategy across all platforms, email and website.
• Oversee and optimize our Shopify website, ensuring a seamless user experience, increasing conversions, and driving online sales.
• Oversee social media management, including content creation, scheduling, and community engagement.
• Work closely with creative to develop compelling graphics, landing pages, and promotional materials.
• Manage influencer partnerships, identifying key influencers and building strong relationships.
• Improve website design and UX to enhance user experience and maximize sales.
• Implement and monitor SEO strategies to increase organic traffic and search engine rankings.
• Develop and oversee digital advertising campaigns (Google Ads, Facebook/Instagram, TikTok, etc.) with a strong focus on ROI and strategy.
• Monitor trends and insights to continuously improve content, engagement, and conversion rates.
• Collaborate with internal team to ensure brand consistency and messaging.
• Lead, plan, execute, and optimize e-mail marketing campaigns, including automation, segmentation, and A/B testing, to increase customer retention and conversions.
• Report on key performance metrics and provide actionable recommendations.
Requirements
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in digital marketing, e-commerce, and Shopify management in consumer goods.
Beauty, personal care a plus.
• Proven experience in social media management, influencer marketing, and digital advertising.
• Strong knowledge of Google Analytics, SEO, and paid ad strategies.
• Ability to grow and engage digital audiences organically and through paid efforts.
• Excellent analytical skills to assess performance and make data-driven decisions.
• Creative thinker with a passion for digital marketing trends.
• Excellent copywriting and content creation skills.
• Strong communication and collaboration skills.
• Expertise in email marketing, including automation, segmentation, and campaign analysis.
• Data-driven mindset with the ability to analyze campaign performance and adjust strategies accordingly.
Why Join Us?
Culture
* Great people
* Peer to Peer Recognition
* Broader, hands-on work experience
* Fun company events
* Competitive Wages & Generous Year-end Bonus
Comprehensive Benefits
* 4 Medical PPO Medical Plans with Telemedicine, Rx, & Vision
* 2 Dental Plans
* Healthcare, Dependent care, & Commuter Flexible Spending Accounts
* 401(k) with company match
* Financial Health & Wellness w/1:1 Coaching
* Basic & Supplemental Life Insurance
* Accident, Hospital Indemnity, & Critical Illness
* Paid Time Off
* Short & Long-term Disability
* 9 Paid Holidays
Must have legal authorization to work in the US and will not require sponsorship.
Dionis is an equal opportunity employer. Drug-free workplace. Tobacco-free work site.
Dionis does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.
Equal access to programs, services, and employment is available to all persons. Those applicants requiring reasonable accommodation to the application process and/or interview process should notify a representative of the Human Resources Department
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