Digital Marketing Manager Job at The Athlete's Foot, Atlanta, GA

STZrblhkd2JJSDJ2R1FlSHNTR2l5TU1VNFE9PQ==
  • The Athlete's Foot
  • Atlanta, GA

Job Description

Overview

We are looking for a mid-level Digital Marketing Manager who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. Responsible for leading and executing digital marketing strategies across multiple channels, while supporting global initiatives to enhance brand presence, engagement, and performance in diverse markets. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

Responsibilities

Strategic & Brand:

Develop and execute innovative digital marketing strategies to drive The Athlete’s Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Channel Management:

Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

Content Development:

Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

Data Analytics:

Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

Collaboration and Leadership:

Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

Budget Management:

Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Job Tags

Similar Jobs

TECHOHANA

Salesforce Revenue Cloud Admin Job at TECHOHANA

 ...Hybrid Salesforce Administrator (Revenue Cloud Focus) Location: San Francisco, CA (Hybrid 3 days onsite / 2 remote) Contract Duration: 12 Months (with potential extension)...  ...billing flows, and integration with ERP systems. Collaborate with stakeholders to capture... 

Opti Staffing Group

Commercial Tile Setter Job at Opti Staffing Group

OPTI STAFFING IS HIRING Position: Commercial Tile Setter / Flooring Specialist Location: Vancouver, WA Pay: $20-30 /hour (DOE) Schedule: Monday Friday, Day Shift Who We Are: Our Client is a local Vancouver flooring company seeking highly skilled...

Confidential

Learning Management System Administrator Job at Confidential

 ...Summary: The Talent Systems Administrator will be responsible for managing, maintaining, and optimizing Learning Management System (LMS) and other enterprise talent systems (performance management & talent review) This role ensures that all talent-technology systems... 

Pride Health

Phlebotomist Job at Pride Health

 ...employee discounts with preferred vendors. About Pride Health Pride Health is Pride Global's healthcare staffing branch, providing recruitment solutions for healthcare professionals and the industry at large since 2010. As a minority-owned business that... 

Predator Trucking

Home Daily Pneumatic Tank Drivers Job at Predator Trucking

 ...Local Pneumatic Tank Class A Join Predator Trucking as a Home Daily Pneumatic Tank Driver! Earn $75,000- $95,000 year without needing a "Tank" endorsement. Based in Bellefonte, PA we pride ourselves on being a family-owned and operated company with over 30 years...