Digital Marketing Manager Job at The Athlete's Foot, Atlanta, GA

STZrblhkd2JJSDJ2R1FlSHNTR2l5TU1VNFE9PQ==
  • The Athlete's Foot
  • Atlanta, GA

Job Description

Overview

We are looking for a mid-level Digital Marketing Manager who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. Responsible for leading and executing digital marketing strategies across multiple channels, while supporting global initiatives to enhance brand presence, engagement, and performance in diverse markets. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

Responsibilities

Strategic & Brand:

Develop and execute innovative digital marketing strategies to drive The Athlete’s Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Channel Management:

Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

Content Development:

Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

Data Analytics:

Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

Collaboration and Leadership:

Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

Budget Management:

Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Job Tags

Similar Jobs

The H&K Group

Asphalt Groundperson 1st & 2nd Shift Job at The H&K Group

Dunmore Asphalt, a division of H&K Group, Inc., is looking for the ideal Asphalt Groundperson for both first and second shift. The ideal candidate is safety focused, action oriented, pays attention to detail, and excels at teamwork. Why work for H&K Group...

Outlier AI

Frontend Application Developer (Remote) Job at Outlier AI

 ...looking for Education : Bachelors degree or higher (or currently enrolled). Analytical and Problem-Solving Skills : Ability to develop complex, professional-level prompts and evaluate nuanced AI reasoning. Strong Writing : Clear, concise, and engaging writing to... 

AMI Expeditionary Healthcare

Dental Hygienist Job at AMI Expeditionary Healthcare

 ...and communities who need them most. About the Project/Clinic: AMI will be assisting the Naval Hospital in Bremerton, WA (and its associated local clinics) by providing dental staff and services as requested. Job Summary: The Dental Hygienist will provide... 

Midwest Logistic Systems

Midwest Logistics Systems Part-time Dedicated truck driver Job at Midwest Logistic Systems

 ...Haul automotive parts in dry van trailers with newer trucks. Haul no-touch, mostly drop-and-hook freight. Work with onsite...  ...~ Route and detention pay. Qualifications Valid Class A Commercial Drivers License (CDL). Live within 50 miles of New Castle, IN.... 

The H&K Group

Asphalt Tanker Driver Job at The H&K Group

 ...Inc., is currently seeking experienced and motivated Class A CDL drivers with Hazmat and Tanker Endorsement for liquid asphalt to become...  ...on reliability and attentiveness, as maintaining both a truck log and the trucks themselves are daily responsibilities that come...