Digital Marketing Specialist Job at Viaduct, An Aleron Company, Buffalo, NY

SnFFcFhkb1RKbmFvSGdhRHRpU3R6czBVNGc9PQ==
  • Viaduct, An Aleron Company
  • Buffalo, NY

Job Description

The Digital Marketing Specialist, provides support to the marketing team to optimize the organization's digital marketing programs with a focus on content creation and management. This role will oversee social media management platform HootSuite, engage customers via social comments/DMs and compile social media analytic reports.

Key Responsibilities

  • Assist in the development, execution, and monitoring of multi-channel digital marketing campaigns (email, social media, paid ads, SEO, content, etc.).
  • Monitor all social channels via HootSuite
  • Track, analyze, and report on key performance metrics for campaigns, providing insights and recommendations.
  • Collaborate with internal teams, agencies, and vendors to align marketing strategies with business goals.
  • Conduct research on competitors, market trends, and emerging digital tools.
  • Ensure all content and campaigns are optimized for search engines and follow brand guidelines.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • 1-3 years of experience in digital marketing or a related role.
  • Strong understanding of social media platforms, email marketing tools, and digital advertising.
  • Familiarity with analytics tools (e.g., Google Analytics, Meta Business Suite, HubSpot, or similar).
  • Basic knowledge of SEO best practices and content management systems (CMS).
  • Excellent written and verbal communication skills with strong attention to detail.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative mindset with a willingness to test, learn, and adapt strategies.

Job Tags

Similar Jobs

Big Brothers Big Sisters Twin Cities

Community Engagement Coordinator Job at Big Brothers Big Sisters Twin Cities

 ...Description: The Community Engagement Coordinator is a relationship-driven, externally focused role responsible for generating and converting volunteer inquiries through strategic outreach, events, and partnerships. This position plays a key role in building BBBS Twin... 

Axon US Corporation

Business Operations Specialist - Bilingual in Mandarin Preferred Job at Axon US Corporation

We are an E-Verified employer OPT/STEM-OPT candidates are welcome to apply! About Us Axon US Corp is a New York City based E-commerce company since 2008, has thrived for over a decade as a key player in the supply chain industry. We are deeply entrenched in the ...

Walsh Employment

Senior Graphic Designer Job at Walsh Employment

 ...wine and spirits industry. You will work closely with the family ownership and sales teams to bring brand stories to life from concept through to production and logistics . Youll be involved in the entire lifecycle of design, contributing both individually and... 

TalentWoo

Land Development Operations Manager Job at TalentWoo

 ...Job Description GENERAL FUNCTION: Under the general direction and support of VP Land Development and in collaboration with the Director of Land Operations and Finance, the Community Operations Engineer will carry out primarily office-based tasks supporting residential... 

TRDFIN Support Services Pvt Ltd

Board Certified Behavior Analyst Job at TRDFIN Support Services Pvt Ltd

 ...BCBAs) to provide home and clinic-based Applied Behavior Analysis (ABA) services for children with Autism Spectrum Disorder (ASD) ,...  ...This is an excellent opportunity to join a growing pediatric therapy organization offering career growth, leadership opportunities,...