Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred)
Retail SaaS Analytics | North America Focus | Full-Time
About Krunchbox
Krunchbox is a retail analytics SaaS platform that helps vendors increase sell-through, prevent stockouts, and deliver smarter insights to the world’s largest retailers. In 2026, we are launching Krunchbox Reimagined and ClimateDemand, two AI-powered products designed to transform how vendors use POS data to drive revenue.
Role Overview
The Growth Marketing Manager will own the full-funnel growth engine across paid, organic, outbound support, and content-driven demand generation. You will work closely with Sales, Product and Leadership to build predictable pipeline and scale Krunchbox across North America and Australia.
This is a hands-on role for a marketer with experience in SaaS growth, retail tech, analytics, or data-driven B2B products with proven impact scaling pipeline for fast-growing companies.
What You’ll Own
Pipeline & Demand Generation
• Build and execute multi-channel campaigns across paid digital, LinkedIn, email, events, and category-specific triggers.
• Develop and optimize ICP-led outbound sequences with SDRs.
• Create high-intent campaigns targeting Mid-Market vendors, forecasting-led buyers, and CPG teams.
• Stand up launch campaigns for Reimagined and ClimateDemand (April 2026).
Content & Product Marketing
• Produce high-converting content: case studies, playbooks, one-pagers, landing pages, and email flows.
• Translate product updates into compelling value propositions and buyer narratives.
• Support Sales with competitive positioning (Alloy, Crisp, SPS).
• Build retailer-specific messaging for Lowe’s, Home Depot, Walmart, Target, etc.
Brand & Positioning
• Strengthen Krunchbox’s presence in the U.S. retail vendor ecosystem.
• Own our digital footprint — website, SEO, social presence, and conversion paths.
• Establish Krunchbox as the leader in prescriptive retail insights and climate-driven forecasting.
Analytics & Optimization
• Build dashboards to track funnel performance, CAC, CPL, and conversion efficiency.
• Run experiments to validate messaging, channels, and offers.
• Implement attribution and performance tracking across campaigns and channels.
Events & Ecosystem Plays
• Manage presence at retail/CPG conferences.
• Execute micro-events, roundtables, and category-specific virtual sessions.
• Support referral and partner-driven growth motions.
Performance Marketing
• Run Google Ads (Search + Display), LinkedIn Ads, retargeting campaigns.
• Execute A/B testing across ads, landing pages, and messaging.
• Optimize paid spend toward pipeline and CAC targets.
SEO & Content Strategy
• Conduct keyword research, on-page optimization, and content planning.
• Build backlink strategies and authority-building content programs.
Analytics & Experimentation
• Use GA4, Hotjar, Mixpanel, Looker Studio, or similar tools to design and measure experiments.
• Translate performance insights into tactical improvements.
Conversion Rate Optimization (CRO)
• Conduct landing page experiments and funnel improvements.
• Run copy testing to improve conversion rates across acquisition paths.
What Success Looks Like
• Predictable, high-quality pipeline aligned to 2026 GTM.
• Rising inbound velocity and growing top-of-funnel performance.
• Strong product launch execution for Reimagined and ClimateDemand.
• Differentiated messaging against competitors (Alloy, Crisp, SPS).
• Sales team equipped with strong collateral and competitive insights.
Ideal Experience
• 3–7+ years in SaaS growth marketing, ideally in analytics, retail tech, or data-driven B2B.
• Experience marketing to Sales, Operations, CPG, or Supply Chain personas.
• Proven track record of pipeline creation and campaign performance.
• Strong analytical mindset and comfort working with data.
• High-velocity operator comfortable in a scaling, founder-led environment.
• Based in Texas (Dallas / Austin preferred).
Why Join Krunchbox
• Major ownership in shaping our North American growth engine.
• Unique AI-powered products launching in 2026.
• Fast-moving, high-impact environment with global reach.
• Competitive compensatio, 15 days PTO, & Health Insurance
Job Summary: We're seeking an experienced General Manager to join our team. As our new General Manager you will: Hire, supervise, mentor and evaluate department managers (Fitness, Group Exercise, Membership Sales, Customer Service, Aquatics). Develop your ...
WeDriveU is the leader in shared mobility solutions that connect communities, campuses, and workplaces. WeDriveU operates private shuttle and public transit systems across the U.S serving millions of passenger journeys a year. The company's 5,500+ team members operate...
...of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Wayfair. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is...
...youth, manage your daily schedule, and establish connections with teachers and staff involved in the youth's lives. Your ability to... .... Previous experience working with youth, such as mentoring, counseling, or teaching, is highly desirable. Demonstrated...
...No 3rd Parties No Visa Candidates Scrum Master IT Technology This position is responsible for leading agile development teams and ensuring the successful delivery of large-scale enterprise projects within the organization. Key Responsibilities Facilitate...