Job Description

We are seeking a driven and versatile Marketing Generalist to support our marketing efforts across brand, content, digital, and provider engagement. This role is ideal for someone with broad marketing skills who thrives in a fast-paced environment and wants to grow in a mission-driven startup. The Marketing Generalist will work closely with the Director of Marketing and cross-functional teams to help build awareness, drive patient and provider engagement, and execute campaigns that advance our brand.

Key Responsibilities

• Support execution of integrated marketing campaigns across digital, social, events, and provider channels.
• Manage and update marketing assets including presentations, brochures, one-pagers, and website content.
• Assist with content development for social media, newsletters, and blogs, ensuring alignment with brand voice and tone.
• Conduct market and competitive research to inform messaging, positioning, and campaign opportunities.
• Track and report on marketing performance metrics, helping to optimize spend and outcomes.
• Coordinate logistics and communications for provider dinners, events, and launches.
• Collaborate with design, PR, and clinical teams to ensure consistent storytelling and brand alignment.
• Support vendor and agency relationships, ensuring deliverables are on time and on brand.

Required Qualifications

• 3–5 years of experience in marketing, ideally in healthcare, healthtech, or mission-driven startups.
• Strong project management and organizational skills, with attention to detail.
• Excellent writing and communication skills, with the ability to adapt tone for different audiences.
• Comfortable working across multiple channels (digital, social, content, events).
• Data-driven mindset with basic experience tracking KPIs and campaign performance.
• Self-starter who thrives in a fast-paced, ambiguous environment and can balance multiple priorities.



Preferred Qualifications

• Experience supporting marketing in healthcare or another regulated industry.
• Familiarity with marketing tools and platforms (e.g., HubSpot, Mailchimp, Google Analytics, Meta Ads Manager, Canva, etc.).

Compensation & Benefits

The compensation for this position includes:

• Base: Salary range of $130,000 to $150,000 dependent on experience, qualifications, and location.
• Incentives: Discretionary bonus and/or stock option grants based on company and individual performance.

Benefits: Medical, dental, vision, PTO, and additional benefits.

We reserve the right to modify benefit offerings at any time, in accordance with applicable laws.

Equal Opportunity & Accessibility Statement

We are committed to providing a workplace that is inclusive, respectful, and free from discrimination. We welcome applicants of all backgrounds and make employment decisions without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by California or federal law.

In accordance with the California Fair Chance Act, we will consider qualified applicants with arrest and conviction records.

If you require a reasonable accommodation during the application or hiring process, please contact us directly—we’re happy to help.

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