Job Description

Job Title: Marketing Operations Specialist

Location : Hartland WI or Menomonee Falls WI

Job Summary/Overview

Essential Duties and Responsibilities:

Salesforce Administration:

• Manage and maintain the Salesforce CRM system, ensuring data integrity and accuracy.
• Implement Salesforce best practices, including data hygiene, user management, and security protocols.
• Customize Salesforce to meet the needs of the marketing team, including creating custom fields, workflows, and reports.
• Conduct regular audits of Salesforce data to ensure compliance with company policies and industry regulations.

Marketing Automation:

• Oversee the setup and management of marketing automation tools integrated with Salesforce.
• Develop and execute automated marketing campaigns, including email marketing, lead nurturing, and scoring via cross collaboration with regional digital teams.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Campaign Project Management:

• Orchestrate projects by defining goals, conducting kick-off and proceeding meetings with product/sales experts and needed team members.
• Build reports and dashboards, and connect campaigns from Pardot to Salesforce.
• Build and manage tasks and projects in Asana.
• Ensure timely and successful project delivery.

Data Analysis and Reporting:

• Create and maintain dashboards and reports in Salesforce to track key marketing metrics and KPIs.
• Analyze marketing data to identify trends, opportunities, and areas for improvement.
• Present findings and recommendations to the marketing team and senior management.
• Ensure campaigns are strategized with a holistic approach, delivering measurable outcomes tracked against opportunities and revenue.

Technical Documentation:

• Develop and maintain Standard Operating Procedures (SOPs) and knowledge articles.
• Ensure documentation is up-to-date and accessible to relevant stakeholders.

Campaign Building and Maintenance:

• Build and maintain marketing campaigns, ensuring alignment with overall marketing strategy.
• Monitor campaign performance and make necessary adjustments for optimization.
• Ensure demand generation and digital content are appropriately tracked and tagged back to the campaign for trackability in global regions.

Prospect Segmentation:

• Implement automations within tools to ensure proper segmentation for deeper account/persona-based marketing.

Executive Level Buy-In and Adoption:

• Secure executive-level buy-in by understanding and mimicking processes within the tool.
• Promote the adoption of marketing tools and processes across the organization.

User Adoption and Training:

• Drive user adoption of marketing tools and processes.
• Provide global training and troubleshooting support on all tools to active users.

Process Improvement:

• Identify and implement process improvements to enhance marketing efficiency and effectiveness.
• Collaborate with cross-functional teams to streamline workflows and ensure alignment with overall business objectives.
• Stay up-to-date with industry trends and best practices in marketing operations and Salesforce administration

Knowledge, Skills, Competencies, and Abilities

• A team player with excellent written and verbal communication skills
• Ability to think abstractly to deal with ambiguous/undefined problems
• Organizational skills with attention to detail.
• Ability to handle multiple projects at the same time.
• Ability to remain thorough on every job that is managed.
• Knowledge of Salesforce, Microsoft Software, and Asana.
• Ability to listen to criticism and change to help develop the most efficient processes.
• Ability to assist in achieving deadlines and to lead discussion to discover new solutions.
• Ability to learn and adapt quickly to changing situations.

Required Qualifications

• Bachelor's Degree in Marketing (preferred)
• Equivalent experience, education or certifications are suitable
• 3+ years’ experience with Salesforce Account Engagement / Pardot, Campaign Management and Salesforce Support.

About Columbus McKinnon:

Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials. Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems. We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how. Columbus McKinnon is a publicly traded company that has been in business for almost 150 years – proud of our heritage, where we come from, and where we’re going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team.

Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes. We also value the safety of all associates and work hard to maintain a Drug Free Workplace.

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