Job Description

Lake Hour is a rapidly growing and innovative canned cocktail brand co-founded by Rich Peete, a seasoned producer, and Wyatt Russell, that actor you know from that one thing. We created a canned cocktail with real spirits and real ingredients. A better, less sugary-sweet version of those popular slim-canned vodka seltzers. Something that’s unique and complex, but goes down easy Something rugged, yet classy - like Alan Jackson water skiing in jeans. The award-winning cans are on the shelves, now we need a sales rep to hit the streets in Pennsylvania and spread the word. So, pack up your cooler and your no-bullshit-attitude and meet us on the dock!

Job Responsibilities:

• Represent Lake Hour’s values and mission in the territory.
• Maintain and cultivate relationships in the territory – Distributors, key retail buyers, and other brand partners - including sales launch presentations, work withs, and events/samplings at key accounts.
• Actively drive personal vehicle throughout the market to visit accounts and 5 days per week to obtain and increase business and sell in/execute displays within a designated territory. Minimum 36 hours in trade time (at accounts or events) per week.
• Logs surveys in VIP KARMA while onsite at the account with photos for every visit.
• 6 Sampling events every 60 days.
• Completes standard survey and commitment tracker for all surveyed accounts.
• Recaps visits weekly to distributors with action to add items or displays.
• Perform samplings, activations, and attend events.
• Drive sales volume and distribution in the territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the brand in their portfolio.
• Visit new and existing retail opportunities on a regular basis - both traditional and non-traditional for our innovative segment, on-and-off premise
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Desired Experience/ Traits

Who you are:

• Passionate, Honest, Dependable, Attentive.
• Team-oriented and results driven with a commitment to quality.
• Must be able to fulfill physical requirements of delivering product and setting up at festivals - safely lift, climb stairs, clean, etc.
• Must be able to travel around the territory freely and regularly.
• Independent operator - disciplined and self-driven.
• Good communicator and team player, ability to build meaningful relationships with new contacts and motivate them to support Lake Hour.
• Desire to have a positive impact on customers.
• Must live or be willing to relocate to territory.
• Available to work nights/weekends with from time-to-time
• A genuine lover of lake-life and all that goes with it. Bonus points if you play hockey, jetski, fish, or waterski.

Skills & Experience:

• Beverage/restaurant industry experience valued.
• Strong in market selling skills savvy valued.
• Clean driving record

Job Details:

• Location: Must reside in WNY (Buffalo to Syracuse), Capital Region, or NYC area.
• Salary Range: $40,000 - $60,000/ year. commensurate with experience base salary + opportunities for quarterly & annual performance bonuses.
• Vehicle: Driving is an essential function of the role. You will drive your personal vehicle throughout the assigned market 5 days a week. Role is eligible to participate in vehicle reimbursement program.
• We are an equal opportunity employer – we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.

Physical Demands:

• The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to conduct work in a sitting position primarily; however, the job requires walking, bending, stooping, and lifting 25+ lbs. Requires daily travel by car for up to 8+ hours.

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