Job Description

Whitehardt, a niche advertising agency specializing in advertising for personal injury law firms, is looking for a passionate, driven, and experienced Digital Media Buyer with a strong background in Meta (Facebook, Instagram) Advertising. This person will be part of a team that is growing quickly, and long-term advancement opportunities will be available for the right person.

You’re the right person for the job if...

• You have a proven track record of generating a high level of leads using these platforms and you are excited to share your past results with us
• You are driven, self-motivated, and seek upward career trajectory
• You have a passion for achieving maximum results out of full-funnel and lead generation-focused digital advertising with strengths leaning towards Paid Meta Advertising.
• You are proficient in using Meta Business Manager, managing all stages of the campaign life (setup, launch, optimization, evaluation, reporting)
• You watch KPIs like a hawk and are quick to make adjustments while understanding the critical role creative content plays in driving results
• You are a process-driven self-starter who thrives in a fast-paced, ever-changing work environment.
• You are hyper-organized and enjoy executing plans to ensure campaigns run efficiently.
• You take pride in your work and are motivated by finding the right solution to every problem.
• You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.
• You are naturally curious, results-driven, and business-minded.
• You are independent and self-sufficient in your approach to problem-solving.

Your mission:

• Generate high-quality leads for some of the country’s most prominent law firms.
• Manage large advertising budgets daily while monitoring performance and adjusting strategy as necessary
• Manage campaigns across multiple platforms from start to completion.
• Closely monitor the performance of ongoing campaigns, identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results.
• Assist with evaluating and implementing new marketing tools/platforms/vendors.

Required Qualifications:

• 3 or more years of experience designing campaigns and ad strategies while building, managing, and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, LinkedIn, Reddit, YouTube, StackAdapt, and TikTok.)
• 3 or more years of experience using direct response and lead generation advertising strategies successfully.
• Comprehensive experience using research tools and platforms while incorporating evolving marketing trends to drive successful digital strategies
• Able to work with tracking pixels and conversion APIs - understanding their functionality, creation, and implementation.
• Thorough understanding of landing page best practices for conversion goals and click attribution using URL tracking templates.
• Messaging and content strategy/development experience for social media campaigns
• Highly proficient in Excel and Google Sheets

Preferred Qualifications:

• 3 years of Agency experience; any less please consider our entry-level roles; hr@whitehardt.com
• Copywriting and social content creation experience.
• Experience with Salesforce or other CRM platforms.
• Familiar with Agency Analytics, LookerStudio, Salesforce CRMA, or other data visualization software
• Experience in advertising for the Legal Industry, including but not limited to personal injury and Mass Torts, is a plus.

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