Position Summary:
Drive brand awareness, high-quality leads, customer acquisition, and revenue growth through full funnel paid media strategies for Displayit, High Impact Services by Displayit, and PG Exhibits. The ideal candidate is someone with hands-on PPC expertise and would consider themselves a PPC expert in optimizing for e-commerce. They have a strong background in digital advertising, marketing analytics, and performance optimization and is comfortable utilizing paid media to drive both leads and ecommerce conversions.
Key Responsibilities:
Paid Media Strategy & Execution:
Analysis, Optimization & Performance Insights:
Cross-Functional Collaboration & Innovation:
In the short term (6-9 months), this role will focus on optimizing performance marketing for the Displayit.com property. The right candidate will have quick development opportunities to drive acquisition for additional lines of business and brands, and could develop further into identifying retention opportunities, as well.
Qualifications:
Core Competencies:
Ideal Work Style:
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