Performance Marketing Manager Job at Displayit, Buford, GA

SUtFdVd0c1VKWGlyRVFDRHNDU3Z5OHdRN1E9PQ==
  • Displayit
  • Buford, GA

Job Description

Position Summary:

Drive brand awareness, high-quality leads, customer acquisition, and revenue growth through full funnel paid media strategies for Displayit, High Impact Services by Displayit, and PG Exhibits. The ideal candidate is someone with hands-on PPC expertise and would consider themselves a PPC expert in optimizing for e-commerce. They have a strong background in digital advertising, marketing analytics, and performance optimization and is comfortable utilizing paid media to drive both leads and ecommerce conversions.

Key Responsibilities:

Paid Media Strategy & Execution:

  • Develop, manage, and optimize multi-channel media campaigns (Google, MS, YouTube, social media, CTV, retargeting, etc.) to drive lead and revenue growth.
  •  Ideate and test creative strategies and assets in collaboration with peers and leadership.
  • Oversee technical aspects such as feed management, dynamic ad retargeting, and audience segmentation to enhance targeting and conversion. Identify and pursue new audience segments, channels, and strategic partnerships to expand reach and acquisition.
  • Use data and analysis to effectively allocate and manage paid media budgets to maximize efficiency and ROI.

Analysis, Optimization & Performance Insights:

  •  Continuously analyze customer behaviors, refining targeting, messaging, and creative accordingly.
  • Implement A/B and multivariate testing to improve conversion rates and campaign effectiveness.
  • Collaborate with internal and external partners to manage GA4, attribution modeling, and performance analytics to drive informed decision-making.
  • Regularly present performance reports, key learnings, and recommendations to stakeholders.

Cross-Functional Collaboration & Innovation:

  • Work cross-functionally to develop and optimize landing pages for campaign performance.
  • Stay informed on industry trends, competitive landscape, and new technologies and platforms to enhance digital marketing effectiveness.
  • Ensure compliance with advertising platform policies to prevent account restrictions and maintain best practices.
  • Other duties as assigned

In the short term (6-9 months), this role will focus on optimizing performance marketing for the Displayit.com property. The right candidate will have quick development opportunities to drive acquisition for additional lines of business and brands, and could develop further into identifying retention opportunities, as well.

Qualifications:

  • Bachelor’s degree in marketing, Business, or related field (or equivalent experience).
  • Proven track record of managing and scaling multi-channel paid media campaigns.
  • Hands-on experience and expertise with ad platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and programmatic advertising.
  • Experience in GA4, attribution modeling, and data-driven decision making.
  • Ability to balance strategic priorities with tactical execution in a fast-paced environment.
  • Experience managing vendor partner relationships.
  • Strong preference for candidates with customized product experience.

 

Core Competencies:

  • Results-oriented mindset with a focus on driving performance and achieving KPIs.
  • Analytical thinker with a passion for uncovering insights and improving customer experiences.
  • Strong communication and collaboration skills to work effectively across teams.
  • Innovative and proactive, always seeking new ways to enhance marketing performance.

Ideal Work Style:

  • Enjoys strategy, implementation, execution, and ongoing operations.
  • Balance of analytical and creative thinking.
  • Can build trusted relationships; strong listener; seeks to understand.
  • Desire to work collaboratively with a result driven approach.
  • Serve as a sponsor for change – bring a positive, solution-oriented mentality to new challenges.
  • Act with great integrity; Be self-aware; Pursue professional development.
  • Inspire and assist others so they can realize their full potential, Positive mindset, Practices gratitude.
  • Relentlessly curious; Can bring insights and ideas from outside our organization, continuous improvement.
  • Remote position; requiring occasional travel to business headquarters in GA and CO

Job Tags

Temporary work, Remote job,

Similar Jobs

Buckle My Shoe Preschool

Lead Preschool Teacher Job at Buckle My Shoe Preschool

2s/3s Teacher Position We are seeking a warm, loving, and highly organized 2s/3s Head Teacher who is creative, innovative, and passionate about Early Childhood Education . The ideal candidate is a strong leader who thrives in a collaborative, child-centered environment... 

Great Strides Holdco Inc.

Pediatric Physical Therapy or Physical Therapy Assistant Job at Great Strides Holdco Inc.

 ...Position Title: Pediatric Physical Therapy or Physical Therapy Assistant Location: Callahan, Florida, United States Work Place Type: Full-time Description: Description Physical Therapy (PT)/Physical Therapy Assistant (PTA) - Outpatient... 

Craft & Technical Solutions

Structural Welder Job at Craft & Technical Solutions

 ...nationwide. We partner with businesses and jobseekers to place qualified individuals efficiently. We are currently in need of Structural Welders to join our team in Sturgeon Bay, WI. **$35 hr- $110 per diem** Requirements Structural Welder Job Description... 

24 Seven Talent

Personal Assistant (Beauty) Job at 24 Seven Talent

Client Overview: Our client, a very popular cosmetics brand, is seeking a Personal/ Executive Assistant to support their Creative Director. Role Overview: This position consists of a five-day workweek of Monday through Friday, roughly 10am to 6:00pm with flexibility...

The Bolton Group

Senior Financial Analyst Job at The Bolton Group

 ...The Bolton Group is partnering with a large global company to search for a Senior Financial Analyst for their corporate office in Dallas. The position is 4 days in the office most of the week. Sometimes, you may be required to work five days in the office. Pay:...