Job Description

About Touchland:

Touchland is a beauty-forward lifestyle brand reinventing everyday essentials through design, innovation, and sensorial experiences. From our award-winning Power Mist hand sanitizer to our new skincare-infused body and hair fragrance mists, we create products that turn routines into rituals.

Position Overview:

We're seeking a Senior Graphic Designer to join our growing Creative team. This role will play a key part in translating the Touchland brand across multiple touchpoints—from packaging to campaigns, digital ads to retail displays—ensuring consistency, creativity, and emotional resonance. You’ll work closely with our Creative Operations Director and cross-functional teams to bring bold ideas to life and support the continued growth of a disruptive brand in beauty and wellness.

Key Responsibilities:

1. Brand & Visual Storytelling

• Translate the Touchland brand identity into compelling, consistent visual assets across digital and physical touchpoints.
• Uphold and evolve the brand’s visual guidelines to ensure a cohesive experience across platforms and channels.
• Support campaign ideation and development, bringing a creative perspective to storytelling that connects with our community and stands out in a crowded beauty landscape.

2. Digital & Social Media Design

• Design performance-driven creative for paid media (Meta, TikTok, Google), ensuring all assets align with brand and performance objectives.
• Create engaging organic social content and templates, including story layouts, reels thumbnails, UGC overlays, and motion/animated graphics when needed.
• Collaborate with the social team to iterate on content that is reactive, trend-driven, and brand-relevant.
• Continuously test and optimize visual approaches for click-through, engagement, and retention.

3. E-commerce & CRM Assets

• Design visual assets for touchland.com including homepage modules, product pages, promotional banners, and landing pages.
• Design visual assets for email and SMS campaigns, working within brand guidelines to bring freshness and visual impact to recurring and campaign-based sends.
• Partner with marketing and digital teams to ensure assets meet creative, UX, and performance expectations.

4. Retail, Packaging & Merch

• Support retail design initiatives including in-store signage, endcap displays, planograms, and event visuals.
• Assist with the creation of packaging design, dielines, and product extensions in collaboration with the Creative Director and product development team.
• Design touchpoints for brand collaborations (e.g., Disney, Hello Kitty, Crocs), ensuring partner and brand guidelines are met with creative excellence.
• Contribute to the development of new merch and accessories from concept to execution.

5. Creative Direction & Creative Support

• Contribute to creative concepting sessions and moodboarding for launches, campaigns, and new product storytelling.
• Assist on set during photoshoots (ecomm, lifestyle, campaign), supporting layout planning, styling, and real-time feedback.
• Collaborate with external partners, freelancers, or studios as needed to ensure consistency and quality of deliverables.
• Provide production-ready files to vendors and printers with an understanding of print requirements and specifications.

6. Creative Operations & Collaboration

• Work closely with the Creative Director, cross-functional stakeholders, and project managers to meet timelines and brand standards.
• Manage multiple design projects at once, proactively communicating bandwidth and timelines.
• Organize and maintain a structured file system, ensuring assets are easily accessible and up to date.
• Participate in creative reviews with an openness to feedback and commitment to iterating quickly.

Requirements:

• 3-4 years of relevant experience as a Graphic designer / Creative Direction with previous brand design experience, preferably within beauty, fashion, or consumer lifestyle brands
• Demonstrates elevated design taste, brand storytelling, and multi-platform thinking across print, OOH, digital, packaging and 360 marketing campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma a plus
• Strong understanding of typography, layout, and color theory
• Experience in motion graphics or video editing (After Effects, Premiere) is a plus
• Highly detail-oriented, organized, and able to manage multiple projects simultaneously
• Strong communication skills and collaborative spirit—eager to contribute and grow in a fast-paced, ambitious team
• Passionate about aesthetics, innovation, and the future of beauty

Bonus Points If You:

• Have worked with beauty, skincare, or fragrance brands
• Are a self-starter who thrives on both direction and autonomy
• Love turning visual trends into branded moments
• Are curious, resourceful, and endlessly inspired

Touchland is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Touchland does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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