Job Description

Senior Manager, Marketing

Location: Nashville, TN

Schedule: M-F, 9am-6pm, Occasional nights/weekends

Compensation: Full-Time | Salary | Exempt

About Big Machine Label Group:

Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., NHRE, Big Machine Rock, and publishing company Big Machine Music.

Job Summary:

The Senior Manager, Marketing is responsible for leading multi-channel artist marketing campaigns, strategic project management, and cross-functional execution across the label group’s roster. This role requires a creative and analytical thinker who can drive innovative marketing initiatives while ensuring seamless coordination between internal teams, artists, and external partners.

The ideal candidate has a deep understanding of the evolving music marketing landscape, audience development, and brand strategy – with the ability to manage campaigns from conception to execution.

Essential Job Functions:

• Lead the development and execution of integrated marketing campaigns for artists, ensuring alignment with overall brand and project goals.
• Partner with internal teams (A&R, Digital, Creative, Publicity, Radio, DSP, Brand Partnerships, Audience Development, Data Insights) to create innovative, fan-driven marketing strategies that drive engagement, consumption, and brand visibility.
• Build and maintain artist marketing plans – including campaign timelines, audience growth tactics, and promotional rollouts.
• Ensure consistent storytelling across social, streaming, press, and brand activations.
• Identify and leverage cultural moments, social trends, and audience development opportunities to enhance artist reach and engagement.
• Serve as the primary marketing liaison between artists, managers, and internal teams – ensuring clear communication and execution of marketing objectives.
• Oversee creative asset development, working with Creative, designers, videographers, and content creators to develop high-quality promotional materials.
• Lead and manage campaign decks, timelines, project frameworks, and internal reports to track progress and performance.
• Work closely with Digital Marketing to align social strategy, creator marketing, and audience engagement initiatives within each campaign.
• Manage marketing budgets for artist campaigns, ensuring cost efficiency and ROI-driven execution.
• Define and monitor key marketing performance indicators (KPIs) – fan engagement, streaming metrics, social growth, and content performance.
• Utilize data-driven insights to adjust camoaign strategies in real-time
• Regularly present campaign results, learnings, and optimization strategies to leadership and artist teams.
• Plan and oversee album launch events, listening parties, fan activations, and promotional appearances.
• Collaborate with brand partners and external agencies to develop creative activations that amplify campaigns.
• Support live performance marketing efforts, ensuring seamless promotional integration for touring and special events.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Experience & Qualifications:

• 4+ years of experience in music marketing, entertainment marketing, or brand strategy.
• Proven success in executing large-scale marketing campaigns in the music industry.
• Strong relationships with agencies, vendors, social platforms, and industry partners.
• Experience working with artist management teams and navigating artist/label dynamics.
• Proficiency in marketing tools, project management software (Airtable, Asana, Monday), and audience analytics.
• Understanding of audience development, digital advertising, creator marketing, and fan engagement.
• Strong ability to analyze streaming, social, and market data to inform campaign decisions.
• Excellent project management, communication, and team leadership skills.

Required Skills:

• Creative and strategic mindset – ability to think outside the box and push innovative marketing ideas.
• Highly organized and deadline-driven with the ability to juggle multiple projects simultaneously.
• Strong storytelling ability – understanding how to craft compelling narratives for artist marketing.
• Passion for music and fan culture – must be deeply engaged in the music industry and cultural trends.
• Problem-solving mentality – ability to troubleshoot challenges and implement solutions.

Education:

• Bachelor’s Degree in Music Business, Project Management, or related field a plus, but not required.

Supervisory Responsibilities:

None.

Travel Required:

5-10%

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