JOB SUMMARY:
Under the direction of the Director of Marketing, the Digital Growth Specialist will be responsible for enhancing the company’s digital presence, driving organic lead generation, and managing key marketing tools and systems. This position will play a vital role in improving search engine optimization (SEO), website performance, and online visibility to support business growth. The ideal candidate has a strong analytical mindset, technical SEO expertise, and a passion for digital marketing.
ESSENTIAL FUNCTIONS:
1. Develop and execute keyword strategies, including optimizing page titles, meta descriptions, and listing categories. Utilize SEO tools such as Google Trends, Screaming Frog, and Google Search Console for insights and strategy development. Monitor and forecast organic lead generation performance and provide data-driven recommendations.
2. Identify and resolve technical SEO issues impacting website rankings and visibility. Oversee blog content strategies to drive brand awareness and increase organic traffic. Ensure local listing accuracy and consistency across digital partners and third-party platforms.
3. Analyze user behavior and website performance to optimize user journeys and engagement. Implement CRO strategies to maximize website conversion rates and lead generation. Conduct regular website audits to ensure technical health and optimal performance.
4. Lead the integration process for newly acquired locations to maintain SEO and website effectiveness. Leverages SEO tools like SimilarWeb, AhRefs or BrightEdge to monitor and make adjustments to local SEO via Google Business Profiles.
5. Monitor analytics and performance metrics, providing actionable insights for continuous improvement. Collaborate with cross-functional teams to align digital marketing efforts with business goals.
Knowledge, Skills, and Abilities:
· Strong knowledge of SEO best practices, keyword research, and content optimization.
· Proficiency in Google Analytics, WordPress, Google Search Console, and other digital marketing tools.
· Experience with technical SEO, including site audits, indexing, and page performance improvements.
· Analytical mindset with the ability to interpret data and make strategic recommendations. · Detail-oriented, organized, and excellent problem-solving skills.
· Strong communication skills with the ability to collaborate across teams.
· Requires the ability to read, write and speak effectively in English.
Education or equivalency:
· Requires a bachelor’s degree in Marketing, Business, or related field; or an equivalent combination of training and progressively responsible experience that will result in the required specialized knowledge and abilities to perform the assigned work.
Experience:
· Must have minimum of five (5) years of progressively responsible marketing or creative experience that demon
...Mission Control serves as a launchpad for individuals and businesses to achieve their ambitious goals while fostering a collaborative community. The Role Are you a people person with a knack for sales and a passion for building professional communities? We are...
...Store Manager Location VA - Fairfax - Mosaic - 4590 Classification Full-Time Job Summary A Store Manager (SM) delivers a beautifully merchandised and profitable store in the community you serve. Your focus on the sales floor exceeds our standards from...
...Social Media Manager responsible for developing and executing a multi-platform social media strategy for a Gen Zfocused, multi-disciplinary real... ...design is a plus but not required. This role will work closely with agents, corporate leadership, and the marketing...
...Backyard, is a fully turnkey, premium accessory dwelling unit (ADU) designed for homeowners and real estate developers. As we expand our offerings and scale our in-house development initiatives, were at a pivotal moment, redefining homeownership through high-quality,...
We are an E-Verified employer OPT/STEM-OPT candidates are welcome to apply! About Us Axon US Corp is a New York City based E-commerce company since 2008, has thrived for over a decade as a key player in the supply chain industry. We are deeply entrenched in the ...