Job Description

Our Company:

Founded in 1905, the American Thoracic Society is the world’s leading medical society dedicated to accelerating the advancement of global respiratory health through multidisciplinary collaboration, education, and advocacy. Core activities of the Society’s more than 16,000 members in 133 countries are focused on leading scientific discoveries, advancing professional development, impacting global health, and transforming patient care.

The Position:

Reporting directly into the ATS Director of Marketing Communications, the Manager of Social Media is responsible for developing strategic programs that are creative, engaging, and innovative to leverage social media to promote the ATS, its mission, and activities. This position is responsible for coordinating and implementing various campaigns to promote membership, educational programs and products, international conference marketing, and development. This includes maintaining activity levels on social media platforms and advising ATS staff and members about social media and assisting them with their own activities on behalf of the Society. Finally, the manager is expected to keep abreast of the activities of peer/competitive societies and offer recommendations to enhance the ATS’s visibility and reputation.

Position Responsibilities:

• Provide a strategic viewpoint to the role of social media at the ATS. Develop strategic, creative, and innovative plans to leverage social media to promote ATS, its members and activities; these will be both part of larger media relations, marketing, and communications campaigns and standalone campaigns.
• Conduct routine monitoring of social posts by ATS members and peer societies to understand what they are communicating and share with appropriate staff.
• Maintain activity (scheduling, publishing and monitoring) on ATS social media channels (Facebook, X, LinkedIn, Instagram, YouTube). This includes posting regularly on all channels, based on best practices and user data. Work with the manager to develop videos for social media including member profiles. In addition to “routine” communications, the position will oversee the use of social marketing activities to promote the International Conference.
• Track analytics for social media using Meltwater and share monthly status reports. Use these to track trends, suggest opportunities to expand the ATS’s social media platforms and reach, particularly to advance the Society’s advocacy efforts, market the conference, and engage and grow membership and fundraising.
• Advise ATS staff, committees, Assemblies and individual members about ATS social media guidelines and best practices. Engage with ATS members on various social media platforms and invite participation as a brand ambassador at the International Conference. Work with media relations staff to engage with specific news reporters and influencers. Create and coordinate social media campaigns involving staff from different departments. This includes providing strategic counsel as to how best to organize such efforts, creating content, coordinating approvals from necessary staff and/or members, and implementation.
• Responsible for monitoring ATS Community email mailbox. Maintain social media database (Meltwater software), tracking all messages posted to Facebook, X, LinkedIn, Instagram, and YouTube. Check Google alerts to monitor relevant news coverage. Coordinate with DocMatter representatives.

Position Qualifications :

• Bachelor’s degree in communications, journalism, or marketing.
• Minimum 5 years of experience producing professional social media content.
• Experience with strategic communications planning, especially as it relates to social media.
• Ability to create simple graphics and edit photos for use on social media.
• Extensive experience with social media, including Facebook, X, Instagram, YouTube, and LinkedIn.
• Ability to manage software including Meltwater, Adobe Suite, MS Office.
• Deadline and detail oriented, with strong time management skills.
• Cooperative personality who enjoys working in a professional and collegial environment. Being both flexible, patient, and accountable will be helpful in working with many stakeholders.

Reasons to consider us:

• Hybrid work environment (two remote days each week)
• Generous paid holidays & paid time off
• Comprehensive medical, dental, and vision benefits
• 403b with partial company match
• Commuter benefits

Physical requirements:

• Please note that this is a hybrid position that will require you to come into our New York Office on Tuesday, Wednesday, and Thursday each week.
• Some travel may be required, such as to our annual International Conference.
• You may experience prolonged periods of sitting and/or standing.
• You may experience repeated typing motions involving your wrists, hands, and/or fingers.

Pay Range: We are pleased to offer a range of $85-90k for this position.

The ATS is an equal employment opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all individuals. The ATS will not discriminate against any applicant for employment, employee, or intern on the basis of race, creed, color, sex, gender identity, or expression, religion, national origin, age (40 and over), disability, military status, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law. The ATS also prohibits harassment of applicants for employment, employees, or interns based on any of these protected categories. It is the ATS’ policy to comply with all applicable federal, state, and local laws respecting consideration of unemployment status in making hiring decisions.

The ATS is committed to the full inclusion of all qualified individuals. In keeping with our commitment, the ATS offers reasonable accommodations in the hiring and employment process for individuals with disabilities. Accordingly, if you require a reasonable accommodation to fully participate in the application or hiring process, you may request a reasonable accommodation at any time.

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