Job Description

Overview

Watson is looking for a Data Strategist to assist in supporting the strategy team with quantitative and qualitative insights across social, digital, and the 360º campaigns. The ideal candidate is a skilled analyst who has experience working across entertainment and traditional brand marketing who is capable of not only mining for data-driven insights, but turning them into actionable strategies. 

At Watson, data and analytics form the foundation of strong strategy, and the Data Strategist is our point-person when it comes to understanding our audiences, our own brands & their competitors, our content, and the entertainment industry at large. Whether it’s analyzing a social retainer’s content mix to find efficiencies or identifying macro trends within the entertainment landscape, this role is tasked with creating a launching pad for both our strategists and creatives from which to work.

Collaborating closely with the entire Strategy Team, you will define and analyze audience segments, develop custom reports, build and maintain a social media database, and organize and present proactive and reactive data points, all in service of identifying creative insights and opportunities.

Reporting to the Strategy team, this position will support all new business pitches with audience segmentations, industry landscape analysis, and social media & listening audits—ultimately working with the Strategy lead to develop a strategy-driven campaign proposal. On active campaigns and retainers, the Data Strategist will keep a keen eye on outcome data on social and other platforms, building reports that help refine our strategy on the fly and keep both account and client teams up to date on campaign performance.

Technical Details

Location: Los Angeles / Remote

Department: Strategy

Job Type: Contract

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, or a related field.
• 1–2 years of experience or internships in analytics-driven roles at an agency, studio, or marketing setting.
• Strong data analysis skills with the ability to translate insights into actionable strategies.
• Proficiency in social listening tools, data visualization platforms, and analytics software.
• Excellent written and verbal communication skills to convey complex data clearly and persuasively.
• In-depth understanding of social and digital trends, platforms, and performance metrics.
• Highly organized with the ability to manage multiple data-driven projects in a fast-paced environment.
• Passion for integrating analytics with creativity to craft impactful, shareable campaigns.
• Proven ability to assess campaign performance and recommend optimizations backed by data.
• Collaborative team player with a curiosity for uncovering new data-driven opportunities.
• Confidence in presenting data-driven strategies and insights to diverse audiences.
• Enthusiasm for leveraging analytics to spark meaningful engagement and audience growth.

Roles and Responsibilities:

• Analyze and interpret campaign performance data to identify actionable insights, ensuring strategies are rooted in measurable outcomes and optimized for success.
• Develop and maintain reporting tools that effectively track key performance indicators (KPIs), audience behavior, and campaign results for internal and client use.
• Extract and articulate insights from datasets, transforming them into clear, strategic recommendations that guide creative, communication, and campaign direction.
• Present data-driven insights with clarity and confidence in client meetings, internal discussions, and pitch presentations.
• Collaborate with creative and account teams to ensure analytics and insights are effectively integrated into the creative and tactical execution.
• Evaluate ongoing campaign performance, proactively identifying opportunities for optimization and presenting recommendations to improve outcomes.
• Monitor social and digital platform trends and assess their relevance for client campaigns, providing forward-thinking, data-backed strategies.
• Guide the development of campaign reporting frameworks, ensuring accuracy, clarity, and alignment with strategic objectives.
• Stay current on analytics tools and methodologies, advocating for their adoption within the agency to enhance data capabilities and reporting efficiency.
• Foster data literacy within the agency, mentoring team members on how to interpret analytics and apply insights to their work.

About Watson

Watson is a team of multidisciplinary makers, thinkers, and doers collaborating with some of the top entertainment studios and brands in the world. We create immersive stories, campaigns, and content with a focus on craft and conversation.

For over 15 years, we've been dedicated to the details, thoughtful design and copy, and an ongoing search for ideas that spark discussion. We strive to break the conventions of our industry, our tools, and our platforms in order for our work to be more noticed, valued, and discussed.

Our work spans across AV, digital, social, print, experiential, and OOH for brands like A24, Amazon, Disney, FX, Mattel, WB, and more.

Watson is independently-driven, creatively-led, and minority-owned.

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