Job Description

Digital Marketing Product Specialist

Location: Irving, TX (5 days onsite)

Contract: 6-month contract (with strong potential to extend or convert to full-time)

Pay Rate: Approx. $30/hr

Work Authorization: U.S. Citizens and Green Card holders only

About the Role

We’re seeking a Digital Marketing Product Specialist to support the execution and optimization of CRM campaigns while driving improvements in CRM processes through technology. This role blends campaign coordination with product management, offering a unique opportunity to shape customer experiences and influence digital strategy.

Key Responsibilities

• Manage end-to-end execution of CRM campaigns, ensuring alignment across teams.
• Collaborate with product managers to define campaign goals, KPIs, and audience segments.
• Recommend CRM tactics to meet performance objectives.
• Monitor campaign status and report on performance metrics.
• Facilitate communication between digital and marketing stakeholders.
• Support and improve the CRM intake process across departments.
• Identify and resolve bottlenecks in campaign planning and execution.
• Ensure CRM tools and workflows meet evolving business needs.
• Compile and present campaign performance reports with actionable insights.
• Analyze KPIs to inform future campaign strategies.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–2 years of experience in marketing, account management, or a similar role.
• Strong interest in digital marketing and product management.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and communicate effectively across teams.
• Strong written and verbal communication skills.
• Familiarity with CRM platforms and campaign analytics.

Preferred Qualifications

• Experience with Salesforce Marketing Cloud (SFMC) .
• Analytical mindset with a passion for data-driven decision-making.
• Comfortable working in a fast-paced, collaborative environment.

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