Job Description

Job description:

Branding & Merchandising Specialist

Location: Hialeah, FL 33018

Department: Marketing

Pay: $21.00 Per hour + overtime

Job Type: Full-Time

Position Overview:

We are seeking a highly organized and detail-oriented Marketing administrative assistant to support our marketing and sales operations. This role is responsible for managing point-of-purchase (POP) materials, overseeing brand execution across retail and wholesale channels, generating strategic sales reports, and controlling marketing budgets. The ideal candidate thrives in a fast-paced, collaborative environment and brings strong analytical, communication, and project management skills.

Key Responsibilities:

Sales Reporting & Strategic Support:

• Prepare and manage recurring reports, including:
• AK reports
• SKU/category sales performance by country (24-month view)
• COOP program monthly control reports
• Purchasing plans
• POP inventory audits and tracking
• Deliver custom reports and actionable insights to assist the sales team in client and market analysis.

POP (Point-of-Purchase) Material Management:

• Process, track, and replenish POP material orders.
• Conduct quarterly audits of both virtual and physical inventory.
• Source and negotiate with suppliers for POP production and logistics.

Marketing Expense & COOP Program Oversight:

• Reconcile marketing expenses in accordance with commercial agreements and budgets.
• Monitor customer COOP budgets and ensure timely reporting and compliance with audit standards.
• Collaborate with Accounts Payable to reconcile COOP claims and reimbursements.

Retail & Wholesale Channel Management:

• Analyze weekly retail promoter sales and attendance reports.
• Track and report on competitive activity in retail environments.
• Coordinate POP usage and branding compliance across channels.
• Prepare salary and expense reports for promoters and coordinate with third-party agencies.

Accounting Support:

• Submit credit note and internal requisition requests.
• Provide clients with timely updates on credit statuses and reimbursements.

Inventory Control:

• Initiate inventory adjustments and maintain ongoing oversight of POP inventory levels.

Event Planning & Coordination:

• Manage budgets and quotes for corporate events, including venues, logistics, and entertainment.
• Coordinate contracts with external vendors, hotels, and restaurants.

Repack Project Support:

• Assist in the planning and execution of repack projects.
• Manage label printing, packaging materials, and UPC tracking.
• Maintain budget control for repack initiatives.

Qualifications:

• 3–5 years of experience in marketing, merchandising, brand management, or related roles.
• Bilingual: Fluent in English and Spanish (spoken and written).
• Advanced proficiency in Microsoft Excel (pivot tables, formulas), Word, Outlook, and PowerPoint.
• Experience in managing marketing budgets, POP logistics, and retail/wholesale branding is preferred.

Skills & Attributes:

• Excellent organizational and project management skills.
• Strong analytical mindset with experience in data and market trend analysis.
• Attention to detail and commitment to quality.
• Effective communication and interpersonal abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Willingness to travel as needed for corporate events or brand-related activities.

Job Types: Full-time, Contract

Work Location: In person (Hialeah, FL)

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